Definition of consumer behaviour

What is the Definition of Consumer Behavior? Consumer-behavior studies inform marketers, advertisers and public agencies how product and service selection is influenced by personality, perception, values and beliefs. For marketing, these influences are studied in the context of demographics, which includes ethnicity, age, marital status, size of family, income, education and employment. Perception Perception is how information is collected and categorized.

Definition of consumer behaviour

Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants.

Definition of consumer behaviour

It refers to the actions of the consumers in the marketplace and the underlying motives for those actions. Marketers expect that by understanding what causes the consumers to buy particular goods and services, they will be able to determine—which products are needed in the marketplace, which are obsolete, and how best to present the goods to the consumers.

The study of consumer behaviour assumes that the consumers are actors in the marketplace. Starting from the information provider, from the user to the payer and to the disposer, consumers play these roles in the decision process.

Some selected definitions of consumer behaviour are as follows: Nature of Consumer Behaviour: Influenced by various factors: The various factors that influence the consumer behaviour are as follows: Personal factors such as age, gender, education and income level.

Psychological factors such as buying motives, perception of the product and attitudes towards the product. Situational factors such as physical surroundings at the time of purchase, social surroundings and time factor. Social factors such as social status, reference groups and family.

Cultural factors, such as religion, social class—caste and sub-castes. Undergoes a constant change: Consumer behaviour is not static.

What is the Definition of Consumer Behavior? | Bizfluent

It undergoes a change over a period of time depending on the nature of products. For example, kids prefer colourful and fancy footwear, but as they grow up as teenagers and young adults, they prefer trendy footwear, and as middle-aged and senior citizens they prefer more sober footwear.

The change in buying behaviour may take place due to several other factors such as increase in income level, education level and marketing factors.

Varies from consumer to consumer: All consumers do not behave in the same manner. The differences in consumer behaviour are due to individual factors such as the nature of the consumers, lifestyle and culture.Consumer behavior is the study of how people make decisions about what they buy, want, need, or act in regards to a product, service, or company.

Consumer behavior involves services and ideas as well as tangible products.

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The impact of consumer behavior on society is also of relevance. For example, aggressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for .

Through the application of sociology, psychology and demographics, marketers can begin to understand why consumers form attitudes and make decisions to purchase.

Consumer-behavior studies inform marketers, advertisers and public agencies how product and service selection is influenced by personality, perception. Consumer Behaviour: Meaning/Definition and Nature of Consumer Behaviour!

What is the Definition of Consumer Behavior? | Bizfluent

Meaning and Definition: Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants.

Consumer behavior involves services and ideas as well as tangible products. The impact of consumer behavior on society is also of relevance.

Definition of consumer behaviour

For example, aggressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for . Personality is a weak component of consumer behavior.

Personality means a pattern of behavior founded on an individual’s outlook and internal traits. In this use, outlook means point-of-view and traits mean the consumer’s usual manner of responding to the environment.

Consumer Behaviour: Meaning/Definition and Nature of Consumer Behaviour