Olay is one of the most famous brands of beauty creams in the world.
Product description Hold is a quality hairspray available in four fruity scents — grape, strawberry, blueberry and apple. The delicious scents stay in hair for up to six hours. Hold comes in an attractive, bright bottle that will stand out from the other dull bottles on the shelf.
It promotes shiny and healthy hair through added conditioning agents. It is easy to brush out and will provide an all day flexible hold and shine. There are no products that can provide a better salon finish than hold.
Slogan For that extra hold you need. Hold Hairspray — For that extra hold you need.
Available in four fruity scents. Target Hold hairspray media product design My target audience is females because generally women use hairspray. The scents that hold comes in are scents that would appeal to females of any age, particularly teenagers to young adults.
The bright bottle corresponding to the scent will stand out on the shelf and will appeal to women of all ages. Young girls will see the fun, bright, colourful bottle and beg their mothers to buy it without even knowing what the product actually does.
Psychological Techniques Beauty appeal- When viewers watch my ad, they will come to the opinion that one way to look beautiful is to buy Hold Hairspray.
The girl that uses Hold Hairspray in the commercial is attractive and has beautiful hair throughout the ad. Glittering Generalization — it is near impossible to have a hairspray that will last through what it does in my advertisement.
In my ad it makes out that my hairspray will hold the hair in place through anything but in reality it may not. This makes my product sound good and seem too good to be true. Escape — Women always worry about what their hair looks like. When they see my product they will assume that when they use Hold hairspray they wont have to constantly worry about having bad hair days.
Visual aspects- My advertisement will use a variety of camera shots such as Medium close up, long shot, very long shot and medium long shot.
The start of my ad will be set in a bathroom.
It will be a very light bathroom, mainly white in colour. The second part of my ad will be set on Rodeo Drive in Beverly Hills. Rodeo Drive is known for its designer labels and is where fashionable young women go to shop and spend time. Audio Aspects- I will include music in this advertisement.
It is a very fun, upbeat song and fits in well with the concept of my advertisement. It will set a fun mood for my commercial. When the wind blows in my commercial there will be a SFX of wind blowing and when the girls are walking along the street they will be laughing.
Available in four fruity flavours.Target Cartwheel, a whole new spin on coupons. Find & share the best deals in all your favorite categories: grocery, baby, apparel, health & beauty & more. The best hairspray for a firm hold offers different benefits than a top rated hair spray for a lightweight hold, and our hairspray reviews make it easier to hone in .
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